Xurmount
The proposed strategy was was to create the brand name, logo assets, lookbook, product shots, and marketing assets.
Logo Dev. 1
Our client wanted a timeless logo that would match a luxurious and serious tone of voice.
Logo Dev. 2
The name is based on overcoming their own adversities and personal experiences. Which led to the term Surmount; to overcome a difficulty or stand above.
Logo Dev. 3
Since the name was literal, we suggested an alternative way of spelling the name and arrived at Xurmount.
Brand Guidelines
Marketing Collateral
Lookbook
Social Assets
