Warner Bros. (Smallfoot)
This project examines the creation of a social media assets to generate sales for Smallfoot.
Preface
We were granted the opportunity to propose ideas that would generate sales through Instagram Stories. We presented a total of three screens that included an introduction and a call to action.
Introduction Screen
The proposed idea was to create a unique and exciting interactive experience that would reward targeted users with a coupon code to purchase tickets to see the film.
Interactive Screen
Users had to tap, hold, and screenshot on a specific character that contained the coupon code. Once obtained, users would use the swipe up link to directly purchase tickets through Fandango.
Call to Action Screen
When reviewing our targeted audience, we considered adults with children who would not have the chance to engage with the interactive screen. After considering a fear of missing out, we included a call to action screen, to ensure that parents would be able to purchase tickets.
Special thank you to Warner Bros. Entertainment and Bill Teitelbaum.
