McDonald's
This project examines advertisement design for McDonald's All Day Breakfast.
Preface
We were asked to propose an ad campaign that would promote McDonald's All Day Breakfast sales. Our single most important objective was to encourage and remind breakfast lovers that they can now enjoy select breakfast items for any time of the day.
The Campaign
"All smiles, all day." not only ties into the promotion of All Day Breakfast but also represents the intended pathos of happiness and satisfaction through the customers' perspective and highlights McDonald's guaranteed customer satisfaction.
The Approach
Our strategy was to effectively communicate that McDonald's now offers All Day Breakfast. Therefor went with McDonald's traditional color palette, product photography, and spacious composition.
Coupon to promote sales.
Static Billboard.
Interactive Billboard with LED Clock.
Digital Billboard.
Special thank you to Davis Elen Advertising and Bill Teitelbaum.
